Meesho targets India’s unorganised retail through reseller-led commerce
Meesho is positioning its platform around individual resellers, enabling them to sell products to their networks and bringing more informal retail activity into digital commerce.
Meesho is targeting India’s unorganised retail sector through its reseller-led model, empowering individuals to sell products via its platform.
Why this matters
The move follows signals on Meesho’s reseller model targeting unorganised retail and its reported ₹202 crore Kirana Club acquisition to deepen B2B retail reach.
Retail-company signals are accelerating, up 567450% QoQ.