Meesho targets India’s unorganised retail through its reseller-led commerce platform
Meesho is positioning its platform around reseller enablement, aiming to bring more of India’s fragmented, unorganised retail ecosystem into digital commerce.
Meesho is revamping India’s unorganised retail ecosystem by empowering resellers through its commerce platform.
Why this matters
Meesho’s latest positioning extends prior signals describing its reseller-led model as a route into India’s unorganised retail market and its reseller network as a way to digitise fragmented retail.
Retail-company is accelerating, up +221233% QoQ.