Meesho’s reseller model targets India’s unorganised retail base
Meesho is using a social-commerce reseller network to connect small sellers with consumers beyond formal retail channels, widening digital access for fragmented retail businesses across India.
Meesho is revamping India’s unorganised retail ecosystem by empowering resellers through its social-commerce platform, supporting small sellers and consumer access across the country.
Why this matters
The signal continues Meesho’s recent focus on a reseller-led platform targeting unorganised retail and using reseller networks to digitise fragmented Indian retail.
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