Meesho spotlights reseller-led model for India’s unorganised retail market
Meesho is positioning its marketplace-led commerce model around empowering resellers, signalling its continued focus on bringing India’s fragmented, unorganised retail ecosystem into digital commerce.
Meesho is working to revamp India’s unorganised retail sector by empowering resellers through its marketplace-led commerce model.
Why this matters
Meesho’s reseller-led positioning follows its ₹202 crore Kirana Club acquisition, which broadened B2B retail reach, and a recent signal on digitising unorganised retail through resellers.
Retail-company signals are accelerating, up +1093800% QoQ.