Meesho acquires Kirana Club for ₹202 crore in all-cash B2B commerce push

Meesho has acquired Kirana Club in a ₹202 crore all-cash deal, expanding its B2B e-commerce capabilities and strengthening its engagement with kirana retailers.

— Filed Fri, 24 Jul, 2026, 16:02 IST · Source Financial Express · BrandWagon · Updated

Meesho has acquired Kirana Club in a Rs 202 crore all-cash deal to expand its B2B e-commerce operations and strengthen engagement with kirana retailers.

Why this matters

The acquisition builds on Meesho's reseller-led route into India’s unorganised retail market and follows its reported Q1 FY27 loss reduction as revenue rose, despite investor concern over Q2 growth and marketing spend.

Retail-company signals are accelerating, up +1,087,100% QoQ.