Meesho sharpens reseller-led social-commerce play for India’s small merchants
Meesho is reinforcing its reseller model to bring more small merchants and informal retailers into digital selling, extending the reach of its social-commerce marketplace beyond organised retail channels.
Meesho is revamping India’s unorganised retail sector by empowering resellers, strengthening its social-commerce model and expanding digital selling opportunities for small merchants.
Why this matters
The move follows Meesho signals on using resellers to organise fragmented retail and modernise unorganised retail, alongside the resurfacing of its ₹202-crore Kirana Club acquisition and B2B push.
Retail-company is accelerating, up +198486% QoQ.