Meesho pushes reseller-led social commerce in India’s unorganised retail market
Meesho is expanding its social-commerce proposition by enabling independent resellers to market and sell products through their networks, targeting India’s fragmented, unorganised retail economy.
Meesho is revamping India’s unorganised retail sector by empowering resellers through its social-commerce platform.
Why this matters
The move extends Meesho’s recent positioning of its reseller network as a route to digitising unorganised retail and sharpens its reseller-led social-commerce play for small merchants.
Retail-company signals are accelerating, up +198714% QoQ.