Meesho's Superstore grocery shutdown resurfaces, affecting about 300 jobs
Resurfacing an August 2022 move, Meesho had wound down its Superstore grocery operation in India after low revenue and high cash burn. The business, rebranded from Farmiso in April 2022, targeted daily-essentials demand in Tier 2 markets.
Meesho has shut its Superstore grocery business in India, winding down operations in most cities after low revenue and high cash burn. The closure reportedly affects 300 jobs. Superstore had been rebranded from Farmiso in April to target daily-essentials demand in Tier 2 markets.
Why this matters
The Superstore exit sits alongside Meesho’s reseller-led push into India’s unorganised retail market and its ₹202 crore Kirana Club acquisition targeting 4.1 million kirana retailers.
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