Meesho acquires Kirana Club for ₹202 crore to deepen B2B retail reach
Meesho has agreed to buy Kirana Club in an all-cash deal, adding a network of 4.1 million registered retailers. The B2B ordering platform will operate independently while tapping Meesho’s logistics, supplier base and marketplace infrastructure to expand FMCG access in underserved markets.
Meesho will acquire Kirana Club for Rs 202 crore in cash, adding its B2B retailer network of 4.1 million kiranas. The subsidiary will operate independently while leveraging Meesho logistics, suppliers and marketplace infrastructure to expand FMCG ordering in underserved Indian markets.
Why this matters
The deal follows Meesho's Superstore grocery shutdown, which affected about 300 jobs, and echoes its 2019 reseller-led push into India's unorganised retail market.
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