Meesho's Rs 202 crore Kirana Club acquisition resurfaces, deepening B2B reach
Resurfacing a June 2026 move, Meesho will buy 100% of Kirana Club Pte Ltd and 0.41% of its Indian subsidiary, Retail Pulse Labs, in a three-tranche all-cash deal. The FMCG ordering platform serves more than 4.1 million retailers, largely across Tier 2-4 cities and rural India, and will operate independently as a wholly owned subsidiary.
Meesho will acquire Kirana Club for Rs 202.09 crore in cash, expanding its B2B ecommerce reach among kiranas. The mobile-first FMCG ordering platform serves over 4.1 million retailers, mainly in Tier 2-4 cities and rural India.
Why this matters
The deal extends Meesho's recent push to use its reseller-led social-commerce network as an engine and bridge for India's unorganised retail, while adding an FMCG B2B ordering platform.
retail-company is accelerating, up 1,112,100% QoQ.