Meesho doubles down on reseller-led social commerce in India
Meesho is reinforcing its reseller-empowerment model, positioning social commerce as a route for small sellers and entrepreneurs to participate in India’s largely unorganised retail economy.
Meesho is working to revamp India’s unorganised retail sector by empowering resellers, reinforcing its social-commerce model and expanding opportunities for small sellers and entrepreneurs.
Why this matters
The move extends Meesho’s recent positioning of its reseller network as an engine for, bridge to and route to digitise India’s unorganised retail.
Retail-company signals are accelerating, up 1,111,800% QoQ.