Meesho’s reseller model targets India’s unorganised retail base, resurfacing a 2019 move
Resurfacing a report from October 2019, Inc42 positioned Meesho’s social-commerce platform as a way for resellers and small sellers to bring local retail activity online, extending its reach beyond formal ecommerce channels.
Meesho is positioned as revamping India’s unorganised retail sector by empowering resellers, highlighting its social-commerce model and role in bringing small sellers and consumer retail activity online.
Why this matters
The resurfaced 2019 report aligns with recent signals on Meesho's reseller model targeting India's informal retail network and spotlighting the unorganised retail opportunity.
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