Meesho scales reseller-led social commerce model for India’s unorganised retail
Meesho is expanding its reseller network, enabling individuals and small sellers to market products through social channels. The model targets India’s fragmented retail base by lowering barriers to online selling without requiring sellers to hold inventory.
Meesho is expanding its reseller-led commerce model to empower India’s unorganised retail sector, enabling individuals and small sellers to sell products through social channels.