Meesho’s reseller model targets India’s unorganised retail base
Meesho is positioning its marketplace around resellers who can bring small sellers and informal retail participants online, extending digital commerce access beyond organised retail.
Meesho is revamping India’s unorganised retail ecosystem by empowering resellers, highlighting its marketplace-led approach to bringing small sellers and informal retail participants online.
Why this matters
It follows recent signals that Meesho positions its reseller network as a route into unorganised retail, uses the network to digitise it, and centres reseller empowerment in that strategy.
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