Meesho leans on reseller network to reach India’s unorganised retail market
Meesho’s social-commerce model positions independent resellers as a distribution layer, helping bring product discovery and digital selling tools to India’s fragmented, unorganised retail ecosystem.
Meesho is revamping India’s unorganised retail sector by empowering resellers through its social-commerce platform.
Why this matters
The signal extends Meesho’s recent focus on using its reseller model to target India’s unorganised retail base and positioning reseller networks as a route to digitise the market.
retail-company is accelerating, up 220167% QoQ.