Meesho's reseller model targets India's informal retail network (resurfacing an October 2019 move)
Resurfacing an October 2019 report, Meesho outlined how its social-commerce platform enabled small resellers to market products through digital and informal networks, extending e-commerce access beyond organised retail.
Meesho is reshaping India’s unorganised retail sector by enabling resellers to sell products through its social-commerce platform, expanding digital access for small entrepreneurs and informal retail networks.
Why this matters
The resurfaced 2019 model aligns with recent signals on Meesho’s reseller-led approach to India’s unorganised retail and its reseller network as a lever for reaching that market.
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