Meesho reportedly acquires Kirana Club for Rs 202 crore to deepen B2B reach
Meesho has reportedly bought Kirana Club in an all-cash Rs 202 crore deal, adding a kirana-retailer network to support its business-to-business commerce ambitions.
Meesho has reportedly acquired Kirana Club in a Rs 202 crore all-cash deal, expanding its business-to-business e-commerce operations and reach among kirana retailers.
Why this matters
The reported deal extends Meesho's recent focus on a reseller-led route into unorganised retail and signals of deeper B2B FMCG reach through Kirana Club.
Retail-company is accelerating, up 1,100,800% QoQ.