Meesho acquires Kirana Club in ₹202 crore all-cash deal
Meesho has acquired Kirana Club for ₹202 crore in an all-cash transaction, signalling an expansion of its B2B e-commerce operations and kirana-focused distribution capabilities.
Meesho has acquired Kirana Club in a Rs 202 crore all-cash deal to expand its B2B e-commerce operations, according to the inaccessible Financial Express article URL.
Why this matters
The acquisition builds on signals that Meesho is deepening B2B FMCG reach through Kirana Club and using a reseller-led model to access India's unorganised retail market.
Retail-company signals are accelerating, up +1099900% QoQ.