Meesho buys Kirana Club in Rs 202 crore all-cash deal to widen B2B reach
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal, keeping it a wholly-owned subsidiary. The move targets 4.1 million small retailers across Tier 2-4 and rural India as Meesho pushes deeper into B2B e-commerce.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal to expand B2B e-commerce, targeting 4.1 million small retailers in Tier 2-4 and rural India. Kirana Club stays a wholly-owned subsidiary.