Meesho buys Kirana Club for Rs 202 crore in all-cash deal to push B2B commerce
Meesho acquires a 100% stake in B2B retailing platform Kirana Club for Rs 202 crore, gaining access to 4.1 million registered retailers. The move deepens Meesho's B2B ecommerce reach across Tier 2-4 and rural India, targeting the kirana ecosystem.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore in an all-cash deal, aiming to expand B2B ecommerce and strengthen access for kiranas across Tier 2-4 and rural India.
Why this matters
The Kirana Club buyout marks Meesho's push to widen B2B reach and scale its B2B ecommerce play, extending its footprint into the kirana ecosystem across smaller cities and rural India.
Retail-company signals are accelerating, up +693900% QoQ.