Meesho buys Kirana Club for Rs 202 crore in all-cash deal to scale B2B distribution
Meesho acquires 100% of Kirana Club and a 0.41% stake in Retail Pulse Labs, gaining access to 4.1 million small retailers across Tier 2-4 cities. The all-cash deal deepens Meesho's B2B ecommerce and FMCG distribution ambitions in India's underserved retail markets.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore all-cash, gaining 4.1 million small retailers across Tier 2-4 cities to expand its B2B ecommerce and FMCG distribution operations in India.
Why this matters
The acquisition marks Meesho's aggressive push into B2B ecommerce, extending its reach into India's underserved Tier 2-4 retail markets through Kirana Club's 4.1 million-strong retailer network.
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