Meesho expands Chorus into an agentic AI assistant for marketplace sellers

Meesho is developing its in-house Chorus platform into a multilingual business assistant to guide sellers on pricing, catalogues, ads, inventory and product mix, with a focus on first-time entrepreneurs in smaller Indian towns.

— Filed Thu, 23 Jul, 2026, 19:35 IST · Source The Hindu BusinessLine · Updated

Meesho is expanding its in-house Chorus platform into an agentic AI business assistant for sellers, offering guidance on pricing, catalogues, ads, inventory and product mix. The effort targets first-time entrepreneurs and shoppers in India’s smaller towns through multilingual, low-cost AI.

Why this matters

The Chorus expansion follows Meesho’s Q1 FY27 results, where revenue rose 48% and losses narrowed, alongside a planned ₹75 crore grocery infusion, extending investment across seller tools and commerce operations.

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