Meesho buys Kirana Club for Rs 202 crore in all-cash deal to scale B2B retail push
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore in an all-cash transaction, taking 100 percent stake. The platform, serving 4.1 million registered retailers across Tier 2-4 cities and rural India, will run as an independent subsidiary as Meesho deepens its small-kirana reach.
Meesho acquires B2B retailing platform Kirana Club for Rs 202 crore all-cash to expand its B2B e-commerce operations, targeting small kirana retailers in Tier 2-4 cities and rural India. Kirana Club will operate as an independent subsidiary.
Why this matters
The Kirana Club buy marks Meesho's clearest B2B move, adding 4.1 million retailers to scale its small-kirana network across Tier 2-4 and rural markets as it broadens beyond consumer commerce.
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