Meesho builds reach through India’s independent reseller network
Meesho’s social-commerce model uses independent resellers to bring online assortment and digital selling tools into India’s fragmented, unorganised retail ecosystem.
Meesho is revamping India’s unorganised retail ecosystem by empowering resellers, highlighting its social-commerce model and distribution approach for reaching consumers through independent sellers.
Why this matters
The approach extends earlier Meesho signals positioning resellers to organise fragmented retail and digitise the unorganised retail base. It also aligns with Meesho’s Rs 202 crore Kirana Club acquisition to deepen B2B kirana reach.
Retail-company signals are accelerating, up 219350% QoQ.