Meesho puts reseller empowerment at the centre of its unorganised retail strategy
Meesho is positioning its reseller network as a route to modernise India’s fragmented, unorganised retail market, reinforcing the role of social commerce in reaching value-focused consumers and small sellers.
Meesho is revamping India’s unorganised retail sector by empowering resellers.
Why this matters
The move extends Meesho’s recent reseller-led model for entering India’s unorganised retail market and its efforts to build reach through independent reseller networks.
Retail-company signals are accelerating, up 219633% QoQ.