Meesho bets on reseller networks to bring India’s unorganised retail into digital commerce
Meesho is framing its reseller-led marketplace as an access route for India’s fragmented, largely unorganised retail base, using social selling to extend digital commerce beyond conventional online sellers.
Meesho is positioning its reseller-led marketplace model as a way to digitise and empower India’s unorganised retail sector.
Why this matters
The strategy follows Meesho’s recent push for reseller-led social commerce in India’s unorganised retail market, alongside business-market updates on a ₹1,949 crore block deal and stake sale activity.
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