Meesho positions reseller network as a route into India’s unorganised retail market
Meesho is advancing its reseller-led marketplace model, enabling individuals to sell products through social and digital channels as part of a broader push to modernise India’s fragmented retail ecosystem.
Meesho is positioning its reseller-led marketplace model as a way to modernise India’s unorganised retail sector by empowering individual resellers.
Why this matters
Meesho’s move extends its recent focus on reseller-led digital commerce: it has backed the model for small sellers and cast reseller networks as a way to bring unorganised retail online.
Retail-company signals are accelerating, up 199614% QoQ.