Meesho acquires Kirana Club in Rs 202 crore all-cash deal to widen B2B reach
Meesho buys 100% of B2B retail platform Kirana Club for about Rs 202 crore, adding 4.1 million registered small retailers across Tier 2-4 cities to bolster its supplier network and fulfillment in underserved markets.
Meesho will acquire B2B retail platform Kirana Club for about Rs 202 crore all-cash, gaining 4.1 million registered small retailers in Tier 2-4 cities to expand its B2B ecommerce, supplier network and fulfillment reach across underserved Indian markets.
Why this matters
The all-cash Kirana Club buy marks Meesho's push to scale its B2B ecommerce play, adding millions of small retailers to bolster supplier and fulfillment capacity beyond metro markets.
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