Meesho acquires Kirana Club in Rs 202 crore all-cash deal to scale B2B ecommerce
Meesho will buy 100% of B2B retail platform Kirana Club for Rs 202 crore in cash, folding its 4.1 million small retailers into Meesho's logistics and marketplace infrastructure across Tier 2-4 India to deepen its B2B ecommerce push.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore all-cash to expand B2B ecommerce, integrating its 4.1 million small retailers with Meesho's logistics and marketplace infrastructure across Tier 2-4 India.
Why this matters
The all-cash Kirana Club buy marks Meesho's push to deepen B2B kirana reach, consolidating 4.1 million small retailers into its marketplace to expand beyond consumer commerce into Tier 2-4 wholesale distribution.
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