Meesho acquires Kirana Club in Rs 202 crore all-cash deal to scale B2B ecommerce
Meesho takes 100% of B2B retailing platform Kirana Club, tapping 4.1 million registered retailers to deepen kirana access, fulfillment, and retailer acquisition across Tier 2-4 India through its logistics and marketplace infrastructure.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash to expand B2B ecommerce, boosting kirana access, fulfillment, and retailer acquisition across Tier 2-4 India via its logistics and marketplace infrastructure.
Why this matters
Continues Meesho's B2B push, following signals of the Kirana Club buy to scale B2B FMCG ordering and B2B retail. The Rs 202 crore all-cash deal extends its reach into Tier 2-4 kirana networks.
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