Meesho acquires Kirana Club for Rs 202 crore to scale B2B retail push
Meesho buys 100% of B2B platform Kirana Club in an all-cash Rs 202 crore deal, targeting 4.1 million kirana retailers across Tier 2-4 and rural India via FMCG discovery and fulfillment. Kirana Club posted FY25 turnover of Rs 4.9 crore, up from Rs 2.7 crore in FY24.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash to expand its B2B e-commerce operations, targeting 4.1 million small kirana retailers across Tier 2-4 and rural India via FMCG discovery and fulfillment.
Why this matters
The Kirana Club buy extends Meesho's B2B ecommerce ambitions, giving it FMCG discovery and fulfillment access to millions of small retailers in Tier 2-4 and rural markets.
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