Meesho acquires Kirana Club for Rs 202 crore to scale B2B FMCG distribution
Meesho will buy 100% of B2B retail platform Kirana Club in an all-cash Rs 202 crore deal, folding it in as a wholly-owned subsidiary. The move targets FMCG distribution to 4.1 million small retailers across Tier 2-4 India. Kirana Club posted FY26 turnover of Rs 15.8 crore, up from Rs 4.9 crore in FY25 and Rs 2.7 crore in FY24.
Meesho will acquire B2B retail platform Kirana Club for about Rs 202 crore in an all-cash deal, aiming to expand FMCG distribution to 4.1 million small retailers across Tier 2-4 India. Kirana Club will operate as a wholly-owned subsidiary.
Why this matters
The Kirana Club buy follows Meesho's Rs 5,421 crore IPO at a Rs 50,096 crore valuation, signaling a push to deepen B2B FMCG reach into Tier 2-4 retailers alongside its public-market debut.
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