Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce across Tier 2-4 India
Meesho's all-cash purchase of 100% of B2B platform Kirana Club adds 4.1 million small retailers, deepening supplier reach and fulfillment in smaller cities. Kirana Club stays a wholly-owned subsidiary as Meesho pushes into wholesale distribution.
Meesho will acquire B2B retailing platform Kirana Club for ~Rs 202 crore all-cash, gaining 4.1M small retailers across Tier 2-4 India to expand B2B ecommerce, fulfillment and supplier reach. Kirana Club stays a wholly-owned subsidiary.
Why this matters
The Rs 202 crore all-cash purchase marks Meesho's aggressive B2B expansion play, folding Kirana Club's 4.1 million retailers into a wholesale distribution push targeting Tier 2-4 India's smaller cities.
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