Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce reach
Meesho is buying 100% of B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal, gaining access to 4.1 million registered small retailers across Tier 2-4 and rural India. The move deepens Meesho's push into B2B ecommerce ahead of its public market ambitions.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, aiming to expand its B2B ecommerce operations and reach 4.1 million small retailers across Tier 2-4 and rural India.
Why this matters
The acquisition marks Meesho's clear push into B2B ecommerce and FMCG ordering, adding 4.1 million small retailers as it prepares for public market ambitions across Tier 2-4 and rural India.
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