Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce
Meesho will buy B2B retail platform Kirana Club in an all-cash deal, taking a 100 percent stake in Kirana Club Pte Ltd and 0.41 percent of Retail Pulse Labs. The move integrates 4.1 million small retailers across Tier 2-4 and rural markets into Meesho's supplier and logistics ecosystem.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore in an all-cash deal to expand its B2B ecommerce, integrating 4.1 million small retailers across Tier 2-4 and rural markets into its supplier and logistics ecosystem.
Why this matters
The acquisition marks Meesho's push into B2B distribution, integrating 4.1 million small retailers into its supplier and logistics network across Tier 2-4 and rural India.
Retail-company signals are accelerating, up 742,800% QoQ.