Meesho acquires Kirana Club for Rs 202 crore to scale B2B ecommerce reach
Meesho takes 100% of B2B retail platform Kirana Club in an all-cash Rs 202 crore deal, tapping its 4.1 million retailer network to deepen kirana access and fulfillment economics across Tier 2-4 and rural India.
Meesho acquires B2B retail platform Kirana Club for Rs 202 crore all-cash to expand its B2B ecommerce operations, boosting kirana access, fulfillment economics and retailer acquisition across Tier 2-4 and rural India.
Why this matters
The buyout extends Meesho's B2B distribution and retail push, using Kirana Club's 4.1M retailer base to strengthen fulfillment economics and kirana reach in Tier 2-4 and rural markets.
Retail-company signals accelerating, up +738700% QoQ.