Meesho acquires Kirana Club for Rs 202 crore to scale B2B commerce
Meesho takes a 100% all-cash stake in Kirana Club, tapping its 4.1 million registered small retailers to build an asset-light FMCG ordering model across Tier 2-4 and rural India.
Meesho will acquire B2B retail platform Kirana Club for Rs 202 crore all-cash to expand B2B ecommerce, targeting 4.1 million small kirana retailers across Tier 2-4 and rural India via an asset-light FMCG ordering model.