Meesho acquires Kirana Club for Rs 202 crore to expand B2B ecommerce reach
Meesho will take a 100% stake in B2B retailing platform Kirana Club in an all-cash Rs 202 crore deal. The move strengthens kirana access and extends FMCG distribution across Tier 2-4 India, tapping into a network of 4.1 million retailers.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash, taking 100% stake to expand B2B ecommerce, strengthen kirana access, and extend FMCG distribution across Tier 2-4 India.
Why this matters
The Rs 202 crore Kirana Club buyout deepens Meesho's B2B kirana push, mirroring its all-cash acquisition strategy. It follows Meesho's Rs 5,421 crore IPO at a Rs 50,096 crore valuation, signaling aggressive expansion.
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