Meesho acquires Kirana Club for Rs 202 crore to expand B2B commerce reach
Meesho buys 100 percent of B2B retailing platform Kirana Club in an all-cash deal, folding its 4.1 million kirana retailer network into Meesho's logistics and marketplace infrastructure to push deeper into Tier 2-4 markets.
Meesho will acquire B2B retailing platform Kirana Club for Rs 202 crore all-cash, integrating its 4.1 million kirana retailer network into Meesho's logistics and marketplace infrastructure to expand B2B ecommerce across underserved Tier 2-4 Indian markets.
Why this matters
The Kirana Club deal builds out Meesho's B2B retail sourcing arm and scales its B2B ecommerce reach, extending an all-cash push to embed millions of kirana retailers into its marketplace.
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