Meesho acquires Kirana Club for Rs 202 crore to deepen B2B kirana push
Meesho will buy 100 percent of B2B retail platform Kirana Club in an all-cash deal worth about Rs 202 crore, targeting small kirana retailers across Tier 2-4 cities and rural India. Kirana Club, with 4.1 million registered retailers, will run independently as a subsidiary.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal to expand B2B ecommerce, targeting small kirana retailers in Tier 2-4 cities and rural India. Kirana Club runs independently as a subsidiary.