Meesho acquires Kirana Club for Rs 202 crore in all-cash deal to scale B2B ecommerce
Meesho takes 100% of B2B retail platform Kirana Club, which counts 4.1 million registered retailers, to deepen reach among small kirana stores in Tier 2-4 cities. Kirana Club posted turnover of Rs 2.7 crore in FY24, Rs 4.9 crore in FY25 and a projected Rs 15.8 crore in FY26.
Meesho will acquire B2B retail platform Kirana Club for about Rs 202 crore in an all-cash deal, expanding its B2B ecommerce reach to small kirana retailers in Tier 2-4 cities across India.
Why this matters
The buyout marks Meesho's push into B2B ecommerce, building on its all-cash acquisition of Kirana Club to scale B2B FMCG ordering and reach small kirana stores in Tier 2-4 cities.
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