Meesho acquires Kirana Club for Rs 202 crore all-cash to scale B2B ecommerce
Meesho buys 100% of B2B retailing platform Kirana Club in an all-cash deal worth about Rs 202 crore, extending reach to 4.1 million small kirana retailers across Tier 2-4 cities and rural India. Kirana Club will run as an independent subsidiary.
Meesho will acquire B2B retailing platform Kirana Club for about Rs 202 crore in an all-cash deal, expanding its B2B ecommerce reach among 4.1 million small kirana retailers across Tier 2-4 cities and rural India. Kirana Club stays an independent subsidiary.
Why this matters
The Kirana Club buy marks Meesho's push into B2B commerce, echoing its recent moves to acquire Kirana Club for Rs 202 crore and expand distribution to millions of small retailers across smaller cities and rural markets.
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