Marriott Bonvoy: India hits 93% loyalty participation, leads APEC in big-ticket redemptions at 69%
Marriott Bonvoy's 2026 loyalty report, with Kantar, surveys 1,731 APEC travelers and finds passions—not demographics—drive hotel loyalty. India ranks second in program participation (93%) and tops big-ticket redemptions (69%), with travelers cast as Experience Seekers favoring culinary trips.
Marriott Bonvoy's 2026 loyalty report finds India posts 93% loyalty-program participation (second-highest in APEC) and the region's highest big-ticket redemption rate at 69%, classifying Indian travelers as Experience Seekers driven by food and culinary trips.
Why this matters
Marriott Bonvoy continues to spotlight India as a high-engagement loyalty market, reinforcing its APEC growth narrative as the chain leans into experiential travel and points redemption depth.
Retail-brand signals steady at 479 in the last 90 days, indicating consistent brand activity volume.