JW Marriott names Aishwarya Rai Bachchan global brand ambassador, doubles down on India

Marriott's premium hotel brand has signed Aishwarya Rai Bachchan as global ambassador to front its 'Stay in the Moment' campaign across film, print and digital. The move underscores India's growing weight in JW Marriott's global strategy, with the actor also anchoring curated brand experiences in India and select international markets.

— Filed Fri, 5 Jun, 2026, 06:55 IST · Source ET Small Business · Updated

JW Marriott named Aishwarya Rai Bachchan global brand ambassador, reinforcing India focus. She will front the 'Stay in the Moment' campaign across film, print, digital, plus curated brand experiences in India and select global markets.

Why this matters

JW Marriott is leaning further into India, its fastest-scaling premium hospitality market, by tapping a globally recognised Indian face to anchor brand storytelling and experiential activations across home and overseas markets.

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