Marketers retool GEO playbooks as zero-click AI search reshapes brand discovery
Glossy+ Research surveyed 142 brand and agency marketers on adapting generative engine optimization strategies as Google, OpenAI, Anthropic and Perplexity tools drive zero-click behavior, reshaping how consumers discover brands through 2026.
Glossy+ Research report surveys 142 brand and agency marketers on how they are adapting GEO/AEO strategies as AI-powered search tools from Google, OpenAI, Anthropic and Perplexity drive zero-click behavior reshaping consumer brand discovery.