Marico, HUL turn digital-first acquisitions into wider retail-growth engines
Acquired digital-first FMCG brands generated more than ₹2,000 crore in combined FY26 revenue, growing over 20% year on year. Marico’s portfolio crossed a ₹1,500 crore run rate, while HUL’s Minimalist reached about ₹850 crore as parent companies expand brands into general trade and modern retail.
Indian FMCG groups are gaining from acquired digital-first brands. Marico’s portfolio crossed a ₹1,500 crore revenue run rate, while HUL’s Minimalist reached ₹850 crore. Companies are prioritising profitability and using parent distribution networks for general trade, modern retail and underserved-market expansion.
Why this matters
The expansion follows Marico's Q2 revenue growth of 31%, alongside margin pressure and brand investment, and its FY27 target of reaching 1.5 million direct outlets.
Omni-channel is steady at 1,536 signals in 90 days; no QoQ comparison figure was provided.