Lux Industries signs Sidharth Malhotra as face of premium Champion line
Lux Industries has appointed actor Sidharth Malhotra as brand ambassador for Lux Champion, its premium innerwear and casualwear range. The endorsement deal anchors a strategic push into performance-led apparel built on advanced fabric tech, targeting young Indian consumers prioritising comfort and quality.
Lux Industries names Sidharth Malhotra as brand ambassador for Lux Champion, its premium innerwear and casualwear range targeting young Indians.
The Hindu BusinessLine · 5/18/2026, 9:42:35 AM · Ask about this →