Lux Champion
Ask about this →0 mentions · last seen 6/5/2026
Signals
Lux Industries signs Sidharth Malhotra as face of premium Champion line
Lux Industries has appointed actor Sidharth Malhotra as brand ambassador for Lux Champion, its premium innerwear and casualwear range. The endorsement deal anchors a strategic push into performance-led apparel built on advanced fabric tech, targeting young Indian consumers prioritising comfort and quality.
The Hindu BusinessLine · 5/18/2026, 9:42:35 AM