Livpure to scale to 125+ experience stores with Rs 120 crore-plus annual capex
Livpure is pushing beyond water purifiers into a broader health and wellness play spanning kitchen appliances, sleep solutions and air coolers. The brand plans 125+ franchise experience stores this fiscal, targeting 35% CAGR over four years across 26 cities and 19,500 PIN codes.
Livpure plans to expand to 125+ franchise experience stores this fiscal, investing Rs 120 crore+ annually, while transitioning from water purifiers into a broader health and wellness brand across kitchen appliances, sleep solutions and air coolers.
Why this matters
Livpure is moving beyond water purifiers into a broader health and wellness play, using franchise experience stores to build a physical footprint across kitchen appliances, sleep solutions and air coolers.
Store-opening activity is steady with 562 signals in the last 90 days.