Livpure Launches Allura Premia Ultra with ClearDrop Tech Targeting PFAS, Microplastics
Livpure, part of SAR Group, introduced the Allura Premia Ultra water purifier powered by proprietary ClearDrop Technology. It claims 98% microplastics filtration, 97% uranium reduction and a 2.5-year maintenance-free proposition, backed by 1M+ customers and 1000+ certified engineers.
Livpure launched Allura Premia Ultra water purifier powered by proprietary ClearDrop Technology, targeting modern contaminants like PFAS, microplastics and uranium, with a 2.5-year maintenance-free proposition for Indian households.
Why this matters
The launch follows Livpure's push to scale to 125+ experience stores with Rs 120 crore-plus annual capex, pairing product innovation with expanded retail reach across India.
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